Skip to main content
Writesure is a transparent, self-serve marketplace for exclusive final expense (FEX) insurance leads in the United States. Every lead is sold to one agent only, delivered in real time, and billed pay-as-you-go — no prepaid balance, no minimum deposit, and no sales calls.
You sign up, link a card, and start receiving leads without talking to anyone. Pricing, contact rates, and close rates are published openly — there is no black-box bidding.

How it works

1

Create your account

Sign up with email and password or with Google. You’ll verify your email before continuing.
2

Complete your profile

Enter your NPN and the states you’re licensed in, then confirm ownership of your NPN with the code we email you. See NPN verification for details.
3

Create your first campaign

A campaign tells us which leads you want and how much you’ll pay. Pick your target states (within the states you’re licensed in), choose a publisher and brand, and set a max bid and a daily cap. Your first campaign is created paused while your account is under review. See Campaign basics.
4

Get approved

We verify your NPN and license states. Once that’s done your account moves from Pending review to Active.
5

Add a card on file

After approval, head to Billing, accept the billing terms, and link your card through our secure payment flow. Nothing is charged at this step — there’s no upfront deposit. See Billing FAQ.
6

Activate and receive leads

Switch your campaign on. Matched leads land in your Inbox in real time and are sent to your chosen delivery channel (email or Google Sheet).

What makes a Writesure lead different

Exclusive, 1:1

Each lead is sold to a single agent. It is never resold or shared.

Real-time delivery

Leads arrive the moment they’re matched to you, while intent is highest.

Compliance-first

Every sold lead carries named-seller TCPA consent and a verified consent certificate.

Transparent pricing

Cost-plus pricing in a second-price auction — you often pay less than your max bid.

Next steps

Verify your NPN

What we check and what to do if there’s an issue.

Set up a campaign

Targeting, bidding, daily caps, and the auction.

Understand feedback

Mark outcomes and help improve your matching.

Billing FAQ

The postpay model, thresholds, and quality credits.