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Writesure is a transparent, self-serve marketplace for exclusive final expense (FEX) insurance leads in the United States. Every lead is sold to one agent only, delivered in real time, and billed pay-as-you-go — no prepaid balance, no minimum deposit, and no sales calls.
You sign up, link a card, and start receiving leads without talking to anyone. Pricing, contact rates, and close rates are published openly — there is no black-box bidding.

How it works

1

Create your account

Sign up with email and password or with Google. You’ll verify your email before continuing.
2

Complete your profile

Enter your NPN and the states you’re licensed in, then confirm ownership of your NPN with the code we email you. See NPN verification for details.
3

Create your first campaign

A campaign tells us which leads you want and how much you’ll pay. Pick your target states (within the states you’re licensed in), choose a publisher and brand, and set a max bid and a daily cap. Your first campaign is created paused while your account is under review. See Campaign basics.
4

Get approved

We verify your NPN and license states. Once that’s done your account moves from Pending review to Active.
5

Add a card on file

After approval, head to Billing, accept the billing terms, and link your card through our secure payment flow. Nothing is charged at this step — there’s no upfront deposit. See Billing FAQ.
6

Activate and receive leads

Switch your campaign on. Matched leads land in your Inbox in real time and are sent through your delivery channels: email by default, plus Telegram, SMS, or a webhook. See Delivery channels.

What makes a Writesure lead different

Exclusive, 1:1

Each lead is sold to a single agent. It is never resold or shared.

Real-time delivery

Leads arrive the moment they’re matched to you, while intent is highest.

Compliance-first

Every sold lead carries named-seller TCPA consent and a verified consent certificate.

Transparent pricing

Cost-plus pricing in a second-price auction — you often pay less than your max bid.

Next steps

Verify your NPN

What we check and what to do if there’s an issue.

Set up a campaign

Targeting, bidding, daily caps, and the auction.

Understand feedback

Mark outcomes and help improve your matching.

Billing FAQ

The postpay model, thresholds, and quality credits.