What goes into a campaign
Target states
One or more states to receive leads from. Must be within the states you’re licensed in. A single state is fine — there’s no minimum count.
Publishers
The lead sources to accept. At least one is required. New publishers are opt-in — they’re never added to your existing campaigns automatically.
Brands
The consumer brand the lead came from. At least one is required.
Max bid
The most you’re willing to pay per lead, in whole dollars, at or above the floor.
Daily cap
The maximum number of leads this campaign will receive per day.
Delivery
Where leads are sent — email or a Google Sheet. Delivery is set once for your account under Settings.
How pricing and the auction work
Writesure runs a second-price (Vickrey) auction between buyers. Among the campaigns eligible for a given lead, the one with the highest max bid wins — but you pay only the next-highest bid plus a small increment, never more than your own max.Leads start at a $17 floor for final expense. You’ll often pay less than your max bid, because the auction settles at the second-highest competing bid. If you’re the only eligible buyer, you pay the floor.
- Bids are in whole dollars and must be at or above the floor.
- A higher max bid improves how often you win — it doesn’t mean you always pay it.
- Spending stays in your control through your max bid and daily cap.
Campaign states
| State | What happens |
|---|---|
| Active | The campaign competes for leads and delivers them to you. |
| Paused | Temporarily off. No leads, no spend. Switch back on any time. |
| Archived | Retired from your active list. You can restore it later if needed. |
Create
From Campaigns → New, fill in targeting, publishers, brands, max bid, and daily cap. A standalone campaign starts Active; the one you create during onboarding starts paused until your account is approved.