Delivery channels

Every lead you win is delivered the moment the auction closes. You choose where it goes under Settings → Delivery.

Email is on by default and goes to your account email.
You can turn on one or more channels at once: email, Telegram, SMS, and a webhook.
A Test delivery button sends a clearly marked sample lead through your enabled channels, so you can check your setup before a real lead arrives. SMS is not included in test sends.

Turn on an instant channel (Telegram or SMS) as well as email. Final expense leads convert best when you call right away, and a phone notification is the fastest way to know a lead has arrived.

Connecting takes one tap:

Connect

In Settings → Delivery, press Connect Telegram.

Start the bot

Telegram opens. Press Start.

Done

Back in Writesure, the Telegram card shows Connected.

Each lead arrives as a Telegram message with:

the applicant’s state and age
a tap-to-call phone number and the applicant’s email
the qualifier answers: coverage, budget, and beneficiary
the Lead ID and the price you paid
an Open in dashboard button

You can disconnect Telegram at any time from the same card.

SMS

SMS sends a short alert the moment a lead is sold to you:

WriteSure: new lead delivered - TX, 67

The alert includes only the applicant’s state and age. Full details go to Telegram, email, and your dashboard.

US phone numbers only.
When you turn SMS on, we send a one-time confirmation text.
Reply STOP to opt out, or HELP for help.
SMS is not included in Test delivery.

Webhook (CRM / automation)

The webhook sends each lead straight into your CRM or automation tool. We send a POST request to your HTTPS URL with Content-Type: application/json. Each request contains one JSON object for one lead.

How delivery works

Property	Value
Method	`POST`
Content type	`application/json`
Timeout	10 seconds per attempt
Attempts	Up to 3: the first attempt, then retries 0.5 s and 1 s later
Success	Any `2xx` response
Retried	`5xx` responses, timeouts, and network errors
Not retried	`4xx` responses

Deduplicate on delivery_id. It stays the same across retries. If you receive the same delivery_id twice, it is the same lead, so don’t create a second record.
Avoid URLs that redirect. Point the webhook at the final URL that accepts the request.

Requests are not signed today. Treat your webhook URL as a secret and share it only with the tool that receives your leads. Catch Hook URLs from Zapier, Make, and GoHighLevel already include their own token.

Payload fields

Top-level fields:

Field	Type	Nullable	Description
`lead_id`	string (UUID)	No	The lead.
`delivery_id`	string (UUID)	No	Unique to this lead’s delivery to you, and the same on every retry. Use it as your dedupe key.
`campaign_id`	string (UUID)	Yes	The campaign that won the lead.
`buyer_id`	string (UUID)	Yes	Your Writesure account.
`buyer_name`	string	Yes	Currently always `null`.
`sold_price_cents`	integer	Yes	What you paid, in cents. `1700` = $17.00.
`is_test`	boolean	No	`true` only for Test delivery sends.
`lead`	object	No	The lead details below.

Fields inside lead. Any of them can be null, and enrichment fields such as email, city, and source_* are often missing.

Field	Type	Description
`first_name`	string	Applicant’s first name.
`last_name`	string	Applicant’s last name.
`phone`	string	Phone in E.164 format, e.g. `+12125556789`. Map your CRM phone field to this one.
`phone_display`	string	Display format, e.g. `(212) 555-6789`. Non-US numbers are the same as `phone`.
`email`	string	Applicant’s email.
`state`	string	Two-letter USPS state code.
`zip`	string	ZIP code.
`dob`	string	Date of birth (ISO date, `YYYY-MM-DD`).
`source_channel`	string	Traffic channel the lead came from, e.g. `search`.
`source_network`	string	Traffic network, e.g. `google`.
`city`	string	City.
`address`	string	Street address.
`desired_coverage`	string	Coverage the applicant is looking for.
`budget_range`	string	Applicant’s monthly budget.
`existing_insurance`	string	Whether the applicant already has coverage.
`tobacco_use`	string or boolean	Tobacco use.
`beneficiary_type`	string	Who the beneficiary would be.
`tcpa_consent`	boolean	Whether the applicant gave TCPA consent.
`trustedform_cert_url`	string	Link to the consent certificate.
`created_at`	string	When the lead was created (ISO timestamp).

Example payload

{
  "lead_id": "f1e2d3c4-1a2b-4c3d-8e9f-0a1b2c3d4e5f",
  "delivery_id": "a9b8c7d6-5e4f-4a3b-9c2d-1e0f9a8b7c6d",
  "campaign_id": "11112222-3333-4444-8555-666677778888",
  "buyer_id": "33334444-5555-4666-8777-888899990000",
  "buyer_name": null,
  "sold_price_cents": 1700,
  "is_test": false,
  "lead": {
    "first_name": "Jane",
    "last_name": "Doe",
    "phone": "+12125556789",
    "phone_display": "(212) 555-6789",
    "email": "jane@example.com",
    "state": "TX",
    "zip": "75001",
    "dob": "1960-01-01",
    "source_channel": "search",
    "source_network": "google",
    "city": "Dallas",
    "address": null,
    "desired_coverage": null,
    "budget_range": null,
    "existing_insurance": null,
    "tobacco_use": null,
    "beneficiary_type": null,
    "tcpa_consent": true,
    "trustedform_cert_url": "https://cert.trustedform.com/...",
    "created_at": "2026-06-11T00:00:00Z"
  }
}

Test delivery

Test delivery sends a sample payload to your webhook so you can set up and check your field mapping:

is_test is true.
IDs start with test-.
campaign_id, buyer_id, and sold_price_cents are null.
Nothing is billed.

Connect Zapier, Make, or GoHighLevel

In each tool, create the trigger, paste its generated URL into the Writesure webhook setting, press Test delivery, then map the fields.

Zapier: use Webhooks by Zapier → Catch Hook.
Make: use Webhooks → Custom webhook.
GoHighLevel: use the Inbound Webhook trigger.

Email

Email is on by default and goes to your account email. Each email includes the full lead details and a link to that lead in your dashboard.

If a channel fails

If a channel fails, the lead is still yours. It’s always available in your dashboard Inbox. A failing channel doesn’t affect the others: if your webhook is down, for example, your email and Telegram alerts still arrive.

Get started

Using Writesure

Telegram

SMS

Webhook (CRM / automation)

How delivery works

Payload fields

Example payload

Test delivery

Connect Zapier, Make, or GoHighLevel

Email

If a channel fails

​Telegram

​SMS

​Webhook (CRM / automation)

​How delivery works

​Payload fields

​Example payload

​Test delivery

​Connect Zapier, Make, or GoHighLevel

​Email

​If a channel fails

Telegram

SMS

Webhook (CRM / automation)

How delivery works

Payload fields

Example payload

Test delivery

Connect Zapier, Make, or GoHighLevel

Email

If a channel fails